The majority of super successful companies have made subtle and sometimes dramatic changes in their logo to keep pace with a changing market and the shifting demographics of culture, style, and consumer demand. Just a few of the most easily recognized logo wars are McDonald’s versus Burger King, Pepsi versus Coke, Hasbro versus Mattel Moreover, the combination of a prominent orange, black, and white ensures that the logo is a perfect fit for its application on all marketing materials, and also symbolizes the zest and wholesomeness that the company provides its target customers. Besides these, many other brands such as Reebok, Rolling Stones, Renault, and Ralph Lauren have The search engine's very first logo actually predates the name "Google." Larry Page and Sergey Brin originally called their web crawler "BackRub." Brin and Page chose this name because the engine's main function was to search through the internet's back links. Luckily, by 1997 they'd changed the company's name to the much less creepy "Google Air France officially changed its logo to a red stripe. Fanta is the second-oldest brand of The Coca-Cola Company and our second most popular brand outside of the United States. This is its latest logo. The “double-lemon” symbol was added over the I in the mid-80s. Sprite changes the logo to a flat, simpler version. In August 2018, luxe fashion house Burberry took to Instagram to reveal their new company logo design. Commissioned by Burberry’s new chief creative officer Riccardo Tisci, and designed by Peter Saville (who has a recent Calvin Klein rebrand to his name), the logo was a huge departure from its established horse and knight emblem.
Legibility. Some of the most successful logos in the world are text logos. Facebook, IKEA, Coca-Cola and many others are using text logos. All these successful logos can easily be read by anybody, kid or 100 years old person. Many times, I seen complicated designed letters.

The logo included the word with an image of “Kwanon with 1,000 Arms” and flames”, (as explained in Canon’s Official Website). A year later, the company decided to expand abroad and needed a name that would be accepted and understood internationally, and so the name Canon was chosen and registered as the official trademark in 1935.

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    • logos of successful companies